As someone who has been on both sides of a pitch email, I know what works and what doesn't. Trust me.
As a content creator and public relations professional, I've discovered what gets your email read. I've landed several paid collaborations as a blogger from my own pitches to brands. I've also been the one sending out dozens of pitches a day for my high-profile clientele.
Here are 8 things you need to include in your next pitch e-mail. I recommend sending pitches Tuesday - Thursday, as that is when they are most likely to be read.
1. Create a short, but catchy email subject line.
2. Include hyperlinks to your blog and social media channels. Make it as easy as possible!
3. Write a brief description of yourself/what you do and what your blog is all about.
4. Share what you love about the brand and why you would be a great fit for a collaboration. Make it genuine and unique. Tell the brand how you will help drive traffic or sales for them. Share your personal connection or story to the brand.
5. Include your blog/social media stats
6. List some other brands that you've partnered with, that are in the same niche of the brand you are pitching. Or list your biggest brands that you have worked with and describe the success of your campaigns. Also, put a hyperlink to the examples.
7. If you already have a creative idea in mind, you can pitch that right away. Brands will love that you are taking the initiative. Be creative, but flexible in your ideas for the collaboration.
8. Send your pitch to the right contact and address them by their first name with the correct spelling. Take the time to research and find the PR/Social Media Manager's specific email. Additionally, I check the brands Instagram page and see what email they have linked there...a lot of the times it will be the best contact to pitch.
PS: Don't forget to follow-up! I got a huge partnership with a brand that I followed-up with all because they simply lost my original email. It's worth it. What's the worst that can happen? They don't respond again and you move on.
Questions? Want to see my exact pitch I use to land collaborations? DM or email me!